To reach customers, organizations have been shifting their marketing efforts towards digital and social media channels. As a consequence, digital strategies across different channels are key to success and digital and social marketing are in high demand.
About the Course
This course is a practical introduction to marketing in the Blockchain industry. It will show specialized marketing techniques to grow and run projects and communities, such as content strategies, bounty programs, or influencer marketing.
Pre-knowledge
- Basic MBA knowledge recommended
- Basic understanding of media and social media recommended
For Who?
This course will provide participants with the knowledge and tools they need to become such experts. With a practical focus, you will require the skills needed to work as a marketing manager, consultant, or social media expert.
Course Objectives
- Understand the basics of digital marketing
- Know about different general and channel-specific strategies
- Learn about paid and non-paid advertisement
- Understand the basics of SEO and affiliate marketing
Course Topics
- Digital marketing strategies
- Customer behavior
- Paid and non-paid ads
- Affiliate marketing
- Search Engine Optimization
You’ll walk away with:
- Knowledge of how to influence consumer behavior
- Knowledge of selling products and services online
- Knowledge of how to create marketing strategies
- Knowledge of how to use digital and social media for marketing purposes
You’ll be skilled to work as:
- Marketing Manager
- Social Media Expert
- Media Consultant
- Project Manager
Course Curriculum
- INTRODUCTION TO DIGITAL MARKETING
Introduction how marketing shift to digital media, basics of digital marketing - SOCIAL MEDIA PLATFORMS AND STRATEGIES
Overview of social media platforms, marketing potential, and strategies per platform - MARKETS AND CUSTOMERS
How to find and define target groups, markets, marketing goals - PAID ADS & PERFORMANCE MARKETING
What is performance marketing, how to plan and execute paid marketing campaigns? - AFFILIATE MARKETING
Introduction to affiliate marketing, how to plan and implement affiliate campaigns - SEO
Introduction to search engine optimization, SEO tools, and strategies
Duration
7 weeks including
6 practical tasks and presentations
