Digtial Marketing
Share on facebook
Share on twitter
Share on linkedin
Kursens längd
Tider​:

7 veckor  Intensiv Introduktionskurs
08:30 – 16:30 Måndag & Fredag
Välkomstpaket, frukost, kaffe och lunch ingår.

Viktiga datum

Sista ansökninigsdagen 15 jan

Start:      26 januari 2020
Slut:       09 mars 2020
Pris:       54 800kr exkl. moms

Kursansvarig & Kursledare

Felix Mago

Entreprenör, författare och expert inom decentraliserad finans. Grundare till Dash Next och undervisar om blockchain på UCLA. 

Maddox R. Burhall

Blockchain Entreprenör, Bitcoinista, expert på blockchain och DLT’s. Grundare till World Cryptonomic Foundation. 

Kursen innehåller

Ring oss för rådgivning!

Ibland löser sig det mesta efter ett samtal med oss. Vi ser över dina behov och rekommenderar rätt utbildning för dig eller ditt företag.

Digital Marketing Introduction

To reach customers, organizations have been shifting their marketing efforts towards digital and social media channels. As a consequence, digital strategies across different channels are key to success and digital and social marketing are in high demand. 

About the Course
This course is a practical introduction to marketing in the Blockchain industry. It will show specialized marketing techniques to grow and run projects and communities, such as content strategies, bounty programs, or influencer marketing. 

Pre-knowledge

  • Basic MBA knowledge recommended
  • Basic understanding of media and social media recommended

For Who?
This course will provide participants with the knowledge and tools they need to become such experts. With a practical focus, you will require the skills needed to work as a marketing manager, consultant, or social media expert. 

Course Objectives

  • Understand the basics of digital marketing
  • Know about different general and channel-specific strategies
  • Learn about paid and non-paid advertisement
  • Understand the basics of SEO and affiliate marketing

Course Topics

  • Digital marketing strategies
  • Customer behavior
  • Paid and non-paid ads
  • Affiliate marketing
  • Search Engine Optimization

You’ll walk away with:

  • Knowledge of how to influence consumer behavior
  • Knowledge of selling products and services online
  • Knowledge of how to create marketing strategies
  • Knowledge of how to use digital and social media for marketing purposes

You’ll be skilled to work as:

  • Marketing Manager
  • Social Media Expert
  • Media Consultant
  • Project Manager

Course Curriculum

  • INTRODUCTION TO DIGITAL MARKETING
    Introduction how marketing shift to digital media, basics of digital marketing

  • SOCIAL MEDIA PLATFORMS AND STRATEGIES
    Overview of social media platforms, marketing potential, and strategies per platform

  • MARKETS AND CUSTOMERS
    How to find and define target groups, markets, marketing goals

  • PAID ADS & PERFORMANCE MARKETING
    What is performance marketing, how to plan and execute paid marketing campaigns?

  • AFFILIATE MARKETING
    Introduction to affiliate marketing, how to plan and implement affiliate campaigns

  • SEO
    Introduction to search engine optimization, SEO tools, and strategies

Duration
7 weeks including
6 practical tasks and presentations

Om du har några frågor kontakta oss!

This website uses cookies. By continuing to use this site, you accept our use of cookies. 

Cookie policy
We use our own and third party cookies to allow us to understand how the site is used and to support our marketing campaigns.

Headline

Never Miss A Story

Get our Weekly recap with the latest news, articles and resources.
Cookie policy
We use our own and third party cookies to allow us to understand how the site is used and to support our marketing campaigns.