Growth Hacking has become popular in recent years as a method using targeted strategies to improve the outcome of marketing efforts in media and social media. Growth hacking is about understanding how media logic and digital media algorithms of different platforms work and then use this knowledge to influence customer behaviour, create drive measurable outcomes and intended effects.
About the Course
This course will provide a toolbox of growth hacking techniques that can immediately be turned into practice. After completing this course, students can work in digital media departments, in marketing agencies, advertisements, PR, and social media management.
For who?
This is for you who works with social media on a daily basis and like to scale up your competence as advertisers, brand planners, marketers, social media experts and for anyone aspiring to manage the communication of your startup.
Pre-knowledge
This is for you who works with social media on a daily basis and like to scale up your competence as advertisers, brand planners, marketers, social media experts and for anyone aspiring to manage the communication of your startup.
Course Objectives
- Understand the basics of growth hacking
- Learn to reverse engineer social media algorithms
- Know how to define goals and track KPIs
- Learn how to anticipate and influence customer behavior
Course Topics
- What is growth hacking
- How do platform algorithms work
- How to define and drive business KPIs
- How to create and distribute engaging content
- How to iterate and build long-term success
You’ll walk away with:
- Design growth strategies for any goal
- Drive media and social media output
- Engage followers and customers
- Define and track KPIs
You’ll be skilled to work as:
- Marketing consultant
- Marketing or PR manager
- Project manager
- Social media manager
Course Curriculum:
INTRODUCTION TO GROWTH HACKING
What is growth hacking, real-world examples
RECONSTRUCTING SOCIAL ALGORITHMS
How do social media algorithms work on different platforms, how to take them apart and leverage on them
GENERAL GROWTH HACKING STRATEGIES
How to start growth hacking, an overview of different strategies
PLATFORM SPECIFIC GROWTH HACKING STRATEGIES
How to hack and leverage different platforms to drive intended outcomes.
CONTENT HACKING
What content is relevant for who? How to plan and create relevant content
ANALYTICS AND KPIs
How to conduct data driven marketing, how to define, measure and tweak KPIs
Duration
7 weeks including
6 practical tasks and presentations
